The story of Expert
Expert began as a small venture with a mission to simplify vehicle registration, and has grown to become California’s trusted leader in digital title and registration solutions
One big company. Two Great Brands
Expert was born from CarRegistration.com, a Second Line Business Partner founded with a single goal: to make DMV services straightforward, reliable, and accessible. Since 2014, CarRegistration.com has earned the trust of millions of Californians, making DMV navigation simple and stress-free.
Our success as an SLBP isn’t just a testament to our growth—it’s what sets us apart as the go-to partner for other SLBPs. No one understands their challenges like we do, because we’ve lived them. Expert is the natural evolution of our core values—trust, integrity, and a service-first approach. Now the largest SLBP in California, we proudly support over 7,000 business partners, offering solutions that blend family values with the demands of a changing industry.
Our numbers talk more than just words
Trust is the foundation of our work. It’s built over time, through every interaction, every transaction, and every success story.
As the only FLSP developed from a Second Line Business Partner, we’re uniquely positioned to understand the needs of the industry from both sides.
Transactions Processed
6
DMV Fees Processed
1.5
Years Experience
15
“Thank you, you have made this a painless experience. So easy to do.”
Who We Are
Our Story is Built in Our Brand
01
Imagination
The cloud in Expert’s logo is inspired by a cherished memory of our Co-Founder and CEO Greg’s daughter, Maisie. Her boundless imagination defined her beautiful spirit, and her legacy lives on in everything we do
02
Family Values
Just a couple of months before Maisie passed, our Co-Founder Brandon welcomed twin daughters into the world. The cloud in Expert’s logo symbolizes imagination, formed by identical mirror images, and honors their favorite colors—purple and pink.
03
Connection
The ‘X’ at the heart of Expert’s logo signifies the precise intersections where data, technology, and service meet. It represents our commitment to accuracy and connection, embodying the central role we play in bringing clients, partners, and the DMV together seamlessly.
04
Infinite Loop
The infinity loop in Expert’s logo represents the continuous flow of data that we facilitate between the DMV and our clients. It symbolizes our commitment to seamless, reliable connections that ensure vital information moves without interruption.
05
Expert
Expert’s logo reflects our journey, values, and the connections we build daily. It symbolizes the creativity and family roots that inspire us, our commitment to trust and reliability, and our drive to make a lasting impact. This emblem reminds us why we do what we do: to honor a legacy, embrace innovation, and serve our clients and communities.
